Either BITS, an IIT, or an IIM. It was just inevitable.
We have learnt this though, over 3 years of building Latency Donuts.
Curiosity matters. Passion matters. Hunger matters. Schooling and gpa do not.
We like to think from first principles, which is how we ended up with this weird, non trendy, but eminently functional site.
Function over form for us any day please.
Front ends are boring.
We do everything else tech and data sciencey.
We help you generate data.
Move. Store. Secure. Retrieve. Analyze & visualize it
Unhappy about your shift to cloud? High monthly cloud infrastructure fees? Want to minimize your AWS, GCP, Azure bills? Unhappy about the move from cloud to onprem? Managing your own infra too much of a hassle, weighing your business down? Trying to digitize for the first time and unsure what to do and how?
We optimize your server code, system design & architecture
We maintain our own debian and ubuntu images, hardened, optimized, tested, ready to deploy in seconds, not days.
We manage your server set up and maintenance, be it cloud or on prem deployments.
Doesnt matter whose server or what type, we configure and maintain and harden it for you.
Windows | Ubuntu | Debian | MacOS On prem | AWS | GCP | Azure | Oracle | Liquid Web | Akamai | InterServer | Netlify Bare metal | VPS | VMs | Containers
We monitor system and service status in realtime, build in redundancies, continuously optimize.
Razor fast deployments, optimized, and hardened.
Once you've outgrown the Shopify, Wix, vibe coding phase
Automate checking competition updates, price lists, stock movements, social media and app reviews.
Scrape website data at scale, one time or periodically.
Set up ETL pipelines to analyze, report to leaders.
Analytics and visualizations
Go beyond PowerBI and SAS
Set up realtime event streaming pipelines with IoT sensors. Process billions of events, store, analyze and visualize using custom dashboards.
Signal | Image | Audio processing
Logs | Product | Customer journey | Health Economics & Outcomes Research .
Worried about data privacy, data security, hacks, unauthorized intrusions and extrusions?
Security audits, pentesting, system and service status realtime monitoring.
Firewalls - Web application | Network link layer
Nftables Geoip blocking - ip ranges updated daily. Allow access only from specific countries and ips Realtime updates of blacklists basis application layer monitoring Kill switches, black holes Temporary and permanent blacklists for occasional and perpetual offenders
WAF
Scan server, app logs for threat signatures Deliver app / network link layer challenges to prevent automated attacks
Servers hardened against DDOS, Slow Loris, Low & High Orbit Ion Cannons, Syn | Ack | ICMP | UDP floods | DNS tunneling | SQL | NOSql injection
Track pre-login users across time with browser fingerprints, without using any cookies
Run your empire from anywhere
Telegram and whatsapp bots
Run custom, on-demand queries. Receive on-demand reports.
Free realtime notifications without having to build an app or a website or pay for emails and sms'
Monitor system and service status in realtime, on-demand.
Activate kill switches and black holes remotely via a whatsapp / telegram command
Still managing with Excel?
Dont.
Migrate your data from Excel to Mongodb / SQL / Neo4j.
Clean up data, impute missing data before import.
Set up realtime tracking, analytics, visualization pipelines and alerts
Daily backups. Clusters. Shards. Replicas. Normalization and de-normalization. Optimize for high reads / writes
Realtime access for teams to updated db
No need to share updated files by messenger, IM, DM, email a hundred times a day
Fine grained access control. Define user types and what each user can do.
Track all logins and changes to the db
Design for high throughput and fault tolerance
Have legacy systems that dont talk to each other?
Have physical processes you want to automate?
Lost access to your IT systems?
Vendor stopped supporting a system and you still need maintenance?
Redesign processes with hyperautomation as the core.
We help you regain access. Connect systems using apis, screen scraping, & robotic process automation
Connect old to new it systems, new to new, old to old. We dont do ancient.
Have a factory? Manual quality control checks that miss defects? Expensive returns?
Automated image processing from camera systems to detect objects, build business rules on top.
Count cars, humans, birds, license plates. Run face recognition.
Automated face based checkins and checkouts for your staff
Custom color curves & kernels | Fourier transforms
Log and exponential transforms | Conditional sharpening, brightening
Histogram equalization | Low and high pass filtering
Gaussians, difference of gaussians | Bit plane slicing
K means | Steganography
Slow site? Frequent crashes? Unable to handle spikes in demand? Customers getting stuck in your flows? High dropoffs?
Looking to migrate your site hosting?
We love debugging, diagnosing and optimizing. Armchair intellectualism suits us
Build customer flows and journeys, analyze heatmaps, optimize conversion rates across your CJ.
Conduct AB tests, optimize content, layout, design
Have reams and masses and cabinets of physical data lying around?
Digitize all physical data
Custom data ingestion, pre and post processing pipelines, storage solutions.
Customized data viewers, user authentication, logging
Just dont ask us to make front endss.
brrrrrrr....
Why are we called LD?
12 years of presenting latencies as donut charts will do that to you.
We now think eat sleep and visualize in terms of donuts.
Sometimes. We also drop in unannounced at your place of work with free donuts.
Only if you become a client
Want something done we havent listed here?
Like, say, a GIS data analytics project?
We'll do it for free.
Our development philosophy?
We charge for a Mercedes Benz because we give you a Mercedes Benz. Stable, reliable, scalable code, that is performant, elegant, and always works
SSH over PuTTY. CLI over GUI.
We dig deep, think, design, code & write from first principles, avoid integrations.
Our own code, from the ground up.
Here's a smattering of technologies we've leveraged, things we've built for past projects
HTML, CSS, Javascript
SOAP, REST, GraphQL
Python
Webhooks
Typescript, Bootstrap
NodeJS
PHP
Websockets
Server sent events, long polling
SQL
APIs
Mongodb, Neo4j
Bash
Cronjobs
Selenium
Scipy, Numpy
We love experimenting, trying out new tech stacks, building our own tools.
We write occassionally
Usually long form. Check us out.
Click us below. We link to our substack for the moment.
Industries we serve, functions we perform, most popular adjectives used for us by clients
Deep thinkers
Partners
Digital advisors
Growth experts
Sales funnels
ETL pipelines
Healthcare
Pharma
Insurance
Coworking
Shipping & Logistics
FMCG
Ecommerce
Pricing? Questions? Have a unique solution to the Fermi paradox? Write to us
Steganography 101
We hid 100,000 characters from The Great Gatsby and a discount code into the pixel data for the image below.
Want to distract yourself from that midlife existential crisis?
Try clicking on the images below. Convince yourself both images are visually undifferentiated.
Then, click anywhere outside the section below to flip this card.
OriginalEdited
2022 March
First winner found. Receives a 12% discount. We are mortified it was so easy.
2022 August
2nd winner of the more convoluted steganography process found. Receives 20% off
2023 Mar
Marketing decides to up prize money to quarter of project value, no limits.
2025 Feb
First winner of new discount found. Discount awarded
2025 June
Second winner of new discount found. Discount awarded
Your mission, should you choose to accept it:
Click below to download the edited image.
Load the pixel data for the image with python to play around with it and discover the discount code.
Flatten the image and store it in a numpy array for fast pixel level ops.
Adjust for transparency, and try playing around with different encoding standards and steg techniques to discover the message.
Standardized tools like steghide etc wont help because we wrote a custom encoder for this.
Update - March '24:
We got carried away.
Its now slightly more difficult to find our discount code. So its not really Steg 101 any more.
As compensation, if you succeed, we will do your project for quarter off.
We guess we will do 5 such projects in toto.
What a selected panoply of our clients say about us
These guys love solving problems. We run some very old software for which OEM and vendor support has run out twice in the past, both times for critical services.
One was an outage for a gas recharge system, and the other for a building access control system. Both were diagnosed by this team, with zero support from the original vendors, with zero access to the system documentation. Working with them was painless. They did all the heavy lifting, pretty ran everything on autopilot, used me to unblock the system and processes when needed.
I love waking up to a simple "Sorted, BVS" in the morning from them.
Brigadier VS Saini
We're a shipping spare parts B2B retailer. Responding to leads used to take several hours, but LD brought this down to a second. I can receive whatever reports I want on my email, in telegram, on demand and regularly.
They helped me drive automation and digitization in our family business.
Abhi Marine Private Ltd
Not many come on as consultants, say no to our CEO, and survive. They did.
I like that I can pick up the phone and have a casual chat about tech and they understand where I am coming from, the bigger picture. They understand how tech works in tandem with strategy, marketing, analytics and product, which has made it easier for us to build better services.
They think in terms of cost, performance, compute, reliability etc, instead of trends and the latest flashy tech to come out of Silicon Valley.
We had a very slow site hosted on a major nocode platform, which couldnt handle the sudden spikes in demand from our promotions on Cred and Amazon.
LD shifted us to GCP servers, hardened them, optimized our backend code, brought down the front end package size by 58%, implemented analytics for us. We absolutely adore them.
I like working with them because I can bring LD's team into the board room with me. We work out detailed numbers, analyses and charts with them before I walk into my quarterly review, and I take one of their analysts along.
Their team knows how to handle a C level meeting.
We went through three vendors before we chanced upon Latency Donuts. They were able to build an image processing pipeline for us that digitized 30,000 patient prescriptions, without needing manual intervention.
Their code detected our paper prescriptions, deskewed, desaturated, cropped, allowing us to generate clinical grade digital images of our paper Rxs.
We are now working on digitizing all our ECGs and automating their interpretation.
Adding manpower to an already late software development project delays it furtherSoftware is eating the world. Will you eat or be eaten?The future of the human race is postbiological / transhumanThere are 10 billion computers on the planet for 8.2 billion humans1.5 billion people speak English. All 10 billion computers speak TCP/IPLearning how to code is like waking up someday and realizing you arent blind anymoreThere is always one more bug to fix, one more feature to enhanceIts not a bug, its an undocumented featureAny sufficiently advanced bug is indistinguishable from a featureSoftware and cathedrals are much the same. First we build them, then we prayThe first 90% of code accounts for the first 90% of development timeThe remaining 10% of the codebase accounts for the other 90% of development time